Hard & Soft Baits

Daiwa Salt Pro Minnow - 6-3/4" - Floating - Wounded Soldier Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an...

Daiwa Salt Pro Minnow - 6" - Floating - Bunker Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Berkley Gulp!® Saltwater Jerk Shad - 5" - Watermelon Red GlitterThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Erratic darting motion...

Berkley Stunna Shad Fillet 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that...

Berkley Stunna Black Gold 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that...

Berkley Gulp!® 6" Grub - Grub WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Ideal on jigs or as a trailerFavorite for all saltwater...

Rapala X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run...

Berkley Gulp!® 6" Grub - SardineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Ideal on jigs or as a trailerFavorite for all saltwater...

Williamson Big Game Catcher 8 - Pink WhiteThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicits savage strikes. Whether you rig it with ballyhoo, strip bait, or "naked" this is an all-around...

Daiwa Salt Pro Minnow - 6-3/4" - Floating - Pro Blue Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an...

Berkley Gulp!® 6" Grub - Clear Red FleckThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Ideal on jigs or as a trailerFavorite for all...

Williamson Soft Sailfish Catcher 5 - Red BlackBased on the popular Sailfish Catcher this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skirts feature added tinsel and flash. Has a large rear cavity for easy...