Hard & Soft Baits

Daiwa Salt Pro Minnow - 6" - Floating - Sardine Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Rapala X-Rap® Magnum® 30 SilverThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots...

Berkley Gulp!® Swimming Mullet 6" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Realistic head and body designHigh action...

Daiwa Salt Pro Minnow - 6-3/4" - Floating - Green Mackerel Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an...

Rapala X-Rap® Magnum® 20 Yellow Fusilier UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up...

Berkley Stunna Perch 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that engages...

Berkley Gulp!® Swimming Mullet 6" - GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Realistic head and body designHigh action swimming...

Williamson Flash Feather KitTrolls to 7 knots. Feather design appeals to popular sport fish: Bonito, Spanish Mackerel, Bluefish, Dorado and Tuna.Kit Includes:Two 4" lures pre-rigged with 4ft./80lb. (1.22m/36kg) premium Sufix® leader - VMC® 3/0...

Rapala X-Rap® Magnum® 20 SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots...

Rapala X-Rap® Magnum® 30 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up...

Berkley Stunna Silver Dolla 112M 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that...

Berkley Gulp!® Paddleshad - 4" - Purple PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Lifelike baitfish profile with an optimized...