Hard & Soft Baits

Rapala X-Rap® Magnum® 30 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

Rapala X-Rap® Magnum® 30 Spotted MinnowThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to...

Williamson Tuna Catcher KitFour of the best Tuna Catcher Rigged baits provide anglers with the best lures for Tuna. High-speed performance holds true up to 9 knots.Kit Includes:4 - Tuna Catcher Rigged 5"All lures are pre-rigged with premium VMC®...

Berkley Gulp!® Saltwater Jerk Shad - 5" - MoltingThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Erratic darting motion imitates...

Daiwa Salt Pro Minnow - 6" - Floating - Grunion Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Daiwa Salt Pro Minnow - 6" - Floating - Senorita Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Williamson Tuna Catcher Rigged 6 - Black PurpleFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Features:Come pre-rigged with 5 ft/1.5m of...

Rapala X-Rap® Magnum® 15 Glass GhostThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

Daiwa Salt Pro Minnow - 6" - Floating - SOS Green Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Berkley Gulp!® Paddleshad - 4" - Black SilverThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Lifelike baitfish profile with an optimized...

Rapala X-Rap® Magnum® 20 BunkerThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots...

Williamson Soft Sailfish Catcher 5 - Blue Pink SilverBased on the popular Sailfish Catcher this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skirts feature added tinsel and flash. Has a large rear cavity for easy...