Hard & Soft Baits

Berkley Gulp!® 6" Grub - Orange TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Ideal on jigs or as a trailerFavorite for all...

Rapala X-Rap® Magnum® 20 Lime Light UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

Daiwa Salt Pro Minnow - 5-1/8" - Floating - BunkerSalt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Berkley Gulp!® 6" Grub - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Ideal on jigs or as a trailerFavorite for all...

Daiwa Salt Pro Minnow - 6-3/4" - Floating - Senorita Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an...

Williamson Live Ballyhoo Combo 10.5" - Bonito/BlueThis classic setup comes pre-rigged and ready to add extra commotion to your spread. The scoop head Sailfish Catcher adds the attraction of smoke and bubble trail to the Live Ballyhoo, an irresistible...

Williamson Soft Sailfish Catcher 5 - BonitoBased on the popular Sailfish Catcher this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skirts feature added tinsel and flash. Has a large rear cavity for easy rigging...

Daiwa Salt Pro Minnow - 5-1/8" - Floating - Ghost WhiteSalt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Berkley Gulp!® Saltwater Jerk Shad - 5" - Blue Pepper NeonThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Erratic darting motion imitates...

Williamson Tuna Catcher Rigged 6 - HalloweenFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Features:Come pre-rigged with 5 ft/1.5m of 130...

Williamson Tuna Catcher Rigged 6 - BonitoFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Features:Come pre-rigged with 5 ft/1.5m of 130 lb...

Rapala X-Rap® Magnum® 15 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...