Hard & Soft Baits

Berkley Gulp!® Saltwater Jerk Shad - 5" - FiretigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Erratic darting motion imitates...

Rapala X-Rap® Magnum® 30 Hussar UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

Berkley Gulp!® Paddleshad - 4" - Arkansas/GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Lifelike baitfish profile with an optimized...

Berkley Gulp!® Paddleshad - 4" - FiretigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Lifelike baitfish profile with an optimized nose...

Daiwa Salt Pro Minnow - 6-3/4" - Floating - Black PurpleSalt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Daiwa Salt Pro Minnow - 6-3/4" - Floating - Blue MackerelSalt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Rapala X-Rap® Magnum® 20 Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

Rapala X-Rap® Magnum® 15 DoradoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots...

Berkley Gulp!® Paddleshad - 4" - Pearl White/PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Lifelike baitfish profile with an...

Daiwa Salt Pro Minnow - 6-3/4" - Floating - Mint Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Williamson Soft Sailfish Catcher 5 - Bleeding DoradoBased on the popular Sailfish Catcher this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skirts feature added tinsel and flash. Has a large rear cavity for easy...

Berkley Gulp!® Saltwater Jerk Shad - 5" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Erratic darting motion imitates...