Hard & Soft Baits

Berkley Gulp!® 6" Grub - MackerelThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Ideal on jigs or as a trailerFavorite for all saltwater...

Daiwa Salt Pro Minnow - 6" - Floating - Cotton Candy/Bubble Gum Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that...

Williamson Live Ballyhoo Combo 10.5" - Purple/BlackThis classic setup comes pre-rigged and ready to add extra commotion to your spread. The scoop head Sailfish Catcher adds the attraction of smoke and bubble trail to the Live Ballyhoo, an irresistible...

Daiwa Salt Pro Minnow - 6" - Floating - Red Head Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Daiwa Salt Pro Minnow - 6-3/4" - Floating - SOS GreenSalt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

Berkley Stunna Shad 112M 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that engages...

Daiwa Salt Pro Minnow - 5-1/8" - Floating - Senorita Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an...

Williamson Big Game Catcher 8 - BonitoThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicits savage strikes. Whether you rig it with ballyhoo, strip bait, or "naked" this is an all-around lure...

Daiwa Salt Pro Minnow - 6" - Floating - Yellow Pearl Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an...

Berkley Gulp!® Paddleshad - 4" - Disco MinnowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Lifelike baitfish profile with an optimized...

Berkley Gulp!® 6" Grub - Cajun ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Ideal on jigs or as a trailerFavorite for all...

Daiwa Salt Pro Minnow - 6" - Floating - Cannibal Calico Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an...