Hard & Soft Baits

Gulp!® Saltwater Shrimp - 3" - Root Beer GoldThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Looks, feels, and smells like live shrimp!Rig...

Gulp!® Saltwater Swimming Mullet - 4" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Realistic head and body...

Gulp!® Saltwater Swimming Mullet - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Realistic head and body...

Gulp!® Saltwater Swimming Mullet - 4" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Realistic head and body...

Gulp!® Saltwater Swimming Mullet - 4" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Realistic head and body designHigh-action...

Gulp!® Saltwater Swimming Mullet - 4" - Orange TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Realistic head and body...

Fusion19™ Swimbait Jighead - 3/0 - 1/8oz - RedBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal...

Fusion19™ Swimbait Jighead - 5/0L - 3/4oz - RedBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal...

Fusion19™ Swimbait Jighead - 5/0L - 3/4oz - Pearl WhiteBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for...

Fusion19™ Swimbait Jighead - 4/0 - 1/4oz - ShadBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal...

Fusion19™ Swimbait Jighead - 3/0 - 1/2oz - RedBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal...

Berkley Gulp!® Paddleshad - 4" - Chartreuse Pepper NeonThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Lifelike baitfish profile with an...